• Director/Filmmaker
    • 365 Days: A Year in Happy Valley
    • Dell
    • Yahoo!
    • Lemonade
    • Lemonade: Detroit
    • Cross Town
  • Copywriter/ACD
    • Volvo
    • Mega
    • Dragon
    • Whataburger
    • Fidelity
    • Purdue
    • Lemonade
    • Lemonade: Detroit
    • MTV2
    • Marathon
    • Redwood Library
    • Nokia
  • About Me
  • Experience
  • Contact
Lemonade
2012
Filmmaking, Print, Web, Social
The layoff that inspired a movement. This is my first film, which I wrote, created and co-produced. It's a 36-minute documentary about 17 people who lost their jobs but found themselves.
  • Lemonade DVD Case
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  • Volvo
    Some print and television work for Volvo that I created while at Arnold Worldwide.
    Broadcast, Print
    2012
  • Mega
    How do you re-brand a company that is known for toys to be about fostering childhood creativity instead? By writing a children's book, of course.
    Broadcast, Print, Web
    2012
  • Dragon
    You can think more creatively when you don't have to type.
    Broadcast
    2012
  • Whataburger
    Print and digital media for the iconic burger chain, Whataburger.
    Social, Web, Print
    2012
  • Fidelity
    An interactive web experience and some commercials for Fidelity Investments.
    Interactive, Broadcast
    2012
  • Purdue
    Purdue Chicken television commercial.
    Broadcast
    2012
  • Lemonade: Detroit
    Roger Ebert called Lemonade: Detroit "a gob-smacking 17-minute short." This is my film about the resilience, optimism, and grit of one of the most inspirational places on Earth. I was the director, co-producer and created all the advertising and interactive work surrounding it.
    Filmmaking, Print, Web, Social
    2012
  • MTV2
    Commercial for MTV2
    Broadcast, Web
    2012
  • Marathon
    Almost all exercise requires running. Marathon Sports is Boston's premiere running shop.
    Print, POS
    2012
  • Redwood Library
    The oldest lending library in the United States needed a campaign to alert the public of its awesomeness.
    Print, POS
    2012
  • Nokia
    Print ad for Nokia. This one goes to thirteen.
    Print
    2012
All works © Erik Proulx 2012.
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