• Director/Filmmaker
    • 365 Days: A Year in Happy Valley
    • Dell
    • Yahoo!
    • Lemonade
    • Lemonade: Detroit
    • Cross Town
  • Copywriter/ACD
    • Volvo
    • Mega
    • Dragon
    • Whataburger
    • Fidelity
    • Purdue
    • Lemonade
    • Lemonade: Detroit
    • MTV2
    • Marathon
    • Redwood Library
    • Nokia
  • About Me
  • Experience
  • Contact
Lemonade
2012
Filmmaking, Print, Web, Social
The layoff that inspired a movement. This is my first film, which I wrote, created and co-produced. It's a 36-minute documentary about 17 people who lost their jobs but found themselves.
  • Lemonade DVD Case
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  • 365 Days: A Year in Happy Valley
    A feature length film about the aftermath of the Jerry Sandusky pedophilia tragedy and Penn State University.
    Directing, Film
    2012
  • Dell
    I was hired by Dell's branded content agency (VML) to create a series of commercials and videos that would put some emotion into one of the world's largest companies.
    Advertising, Branding, Directing
    2012
  • Yahoo!
    We put a talking purple mailbox all over the country. If people engaged, they got something cool in return. If they didn't, good riddance!
    Advertising, Directing
    2012
  • Lemonade: Detroit
    Roger Ebert called Lemonade: Detroit "a gob-smacking 17-minute short." This is my film about the resilience, optimism, and grit of one of the most inspirational places on Earth. I was the director, co-producer and created all the advertising and interactive work surrounding it.
    Filmmaking, Print, Web, Social
    2012
  • Cross Town
    I arrived at the Wild Mind Film Camp on a late summer night in July. It was too late and too dark to notice the idyllic beauty of the small town called Twisp, WA. But one thing I could see quite clearly was the 25-foot cross that stood atop one of Twisp's many mountains. It was lit up with enormous white bulbs, and was visible for several miles in any direction. After asking around, I found out that the cross has been a source of controversy for many years. On one side, the people who have lived there for decades look at it as a comforting symbol of their faith. On the other side, the "new world settlers" feel it doesn't represent their beliefs, and they don't think it's fair that they are subject to its heavy symbolism day after day.

    A simple icon in a town of less than 1000 people that stirs up so many different emotions...in other words, the perfect topic for my short film assignment.

    All in all, it took about 10 days to complete. Hope you enjoy it.
    Directing, Film
    2012
All works © Erik Proulx 2012.
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